Get to Know Xpand
India's Leading B2B rural aggregator
Welcome to XPAND, the leading platform in India that connects brands with kirana stores in rural areas. Our tech-forward startup is dedicated to overcoming the challenges of the last mile and ensuring seamless access to rural kirana stores for your products. At XPAND, we are deeply committed to empowering rural communities. With our extensive knowledge of the rural domain and data-driven insights, we have become the go-to solution for brands seeking substantial growth in rural markets......
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SALES ENABLING
TECHNOLOGY
In nature
OMNICHANNEL
Ensures consistent experiences across web, mobile, call-center, and in-person interactions, harnessing every possible opportunity for your business.
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Unmatch
FLEXIBILITY
You can sell precisely how you want and where you want with Xpand. It allows you to simplify selecting geographics, prices, schemes, and more with the push of a button.
Rural
READY
Key aspects tailored for rural operations include voice-enabled capabilities, NLP, ML, and AI recommendations.
B2B
E-COMMERCE
On a single platform, manage mobile order taking, retail order execution, secondary and primary orders, fulfillment tracking, delivery confirmation, and finance.
XPAND EDGE
MARKET PRIORTISATION
We help brands prioritize affluent rural clusters using GIS mapping, historic data, and economic indicators.
INCREMENTAL GROWTH
First of kind, tech governance that ensures ZERO scope of channel cannibalisation & conflict.
EMBARK THE SEAMLESS
THREE STEP JOURNEY
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Realisation
Get an on-ground or virtual tour to deep dive into XPAND’s disruptive model..
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Identify White spaces
We share with you the data of your unserved & underserved villages.
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Incremental Growth
Post one week of pilot , we present you our sales and revenue growth plan across XPAND serviced villages.
Onboard with Xpand for
incremental growth
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Get to Know Xpand
XPAND FOOTPRINTS
We specialize in identifying and targeting affluent rural clusters, strategically located within the population range of 3 to 25 K. Overcoming the challenge of reaching these deep rural areas, we have developed a cutting-edge technology and data-driven approach that enables us to effectively serve these stores. Our extensive database is a treasure trove of historical information on potential Kirana stores across 16 states, specifically within this population range. By harnessing the power of this valuable data, we empower brands to expand their presence in a profitable manner. Our advanced AI/ML technology allows for targeted acquisition, utilizing a range of go-to-market strategies tailored to each brand's unique needs. By 2025, we aim to serve 1.5 million stores directly ,representing approximately 80% of the total potential rural kirana universe.
What They’re taking about
We have been associated with Impact Communications (LMCE ) for close to 3 years now. We have managed to expand into rural hinterland markets seamlessly with our domestic lighting products, thanks to their expertise in last mile sales execution. This has paved the way for incremental sales gain for our company from these territories. The accolades they have received from RMAI are well deserved and we wish LMCE more success in the future.
Vinay Jha
Sales Director, Consumer Channel, Signify India Ltd
We have been working with Impact Teams since July 2020. Two things standout for me, it's their senior leaderships resolve in the face of ambiguity to move the business ahead and second is their execution teams ability to collaborate and deliver on planned goals. We were iffy about this model of rural expansion given our already heavy presence in rural but Impact has helped shatter our own mental barriers of going further deep and enhancing the quality of substockist.
Samir Suryavanshi
Associate Vice President, Sales Development, GCPL
