Get to Know Xpand
India’s fastest-scaling rural distribution platform
XPAND is India’s fastest-scaling rural distribution platform, enabling emerging brands and manufacturers to access millions of value-driven consumers across rural and Rurban markets. Built on data, driven by technology, and rooted in Bharat, XPAND offers a full-stack solution for private labels, OEMs, and challenger brands seeking to penetrate the vast Indian market.
.jpg)
.jpg)
Partner with Xpand
-
Exclusive Territory Rights
Opportunity to distribute XPAND’s private-label products in designated high-demand territories.
-
Technology
SupportAccess to XPAND’s app-based ordering, credit management, and retailer engagement tools.
-
Training &
DevelopmentComprehensive onboarding and continuous support to ensure
distributor success.
-
Market Entry Strategy
Leverage XPAND’s established distribution network to enter the
Indian market with
minimal time-to-market. -
Private Label Collaboration
Co-develop products tailored to the preferences of rural and RuUrban consumers.
-
Performance-Linked Contracts
Structured supply partnerships with clear performance metrics.
.jpg)
.png){kind=icon}
.jpg)
Technology Stack
XPAND’s Intelligent Market Access Engine includes
Market Prioritization
Engine (MPE)
Identifies clusters with the highest demand potential.
Sales
AI
Predicts stock turns and recommends optimal inventory mixes.
Swabhimaan
App
Swabhimaan is a D2C commerce platform transforming women in villages into successful micro-entrepreneurs.
XPAND EDGE
MARKET PRIORTISATION
We help brands prioritize affluent rural clusters using GIS mapping, historic data, and economic indicators.
INCREMENTAL GROWTH
First of kind, tech governance that ensures ZERO scope of channel cannibalisation & conflict.
.jpg)
.jpg)
.jpg)
Get to Know Xpand
XPAND FOOTPRINTS
We specialize in identifying and targeting affluent rural clusters, strategically located within the population range of 3 to 25 K. Overcoming the challenge of reaching these deep rural areas, we have developed a cutting-edge technology and data-driven approach that enables us to effectively serve these stores. Our extensive database is a treasure trove of historical information on potential Kirana stores across 16 states, specifically within this population range. By harnessing the power of this valuable data, we empower brands to expand their presence in a profitable manner. Our advanced AI/ML technology allows for targeted acquisition, utilizing a range of go-to-market strategies tailored to each brand's unique needs. By 2025, we aim to serve 1.5 million stores directly ,representing approximately 80% of the total potential rural kirana universe.
What They’re taking about
We have been associated with Impact Communications (LMCE ) for close to 3 years now. We have managed to expand into rural hinterland markets seamlessly with our domestic lighting products, thanks to their expertise in last mile sales execution. This has paved the way for incremental sales gain for our company from these territories. The accolades they have received from RMAI are well deserved and we wish LMCE more success in the future.
Vinay Jha
Sales Director, Consumer Channel, Signify India Ltd
We have been working with Impact Teams since July 2020. Two things standout for me, it's their senior leaderships resolve in the face of ambiguity to move the business ahead and second is their execution teams ability to collaborate and deliver on planned goals. We were iffy about this model of rural expansion given our already heavy presence in rural but Impact has helped shatter our own mental barriers of going further deep and enhancing the quality of substockist.
Samir Suryavanshi
Associate Vice President, Sales Development, GCPL
