Powering ‘Make in India’ Brands for the Next Billion Consumers

XPAND is India’s fastest-scaling Rural distribution platform, enabling emerging brands and manufacturers to access millions of value- driven consumers across rural and Rurban markets.

Powering ‘Make in India’ Brands for the Next Billion Consumers

XPAND is India’s fastest-scaling Rural distribution platform, enabling emerging brands and manufacturers to access millions of value- driven consumers across rural and Rurban markets.

Powering ‘Make in India’ Brands for the Next Billion Consumers

XPAND is India’s fastest-scaling Rural distribution platform, enabling emerging brands and manufacturers to access millions of value- driven consumers across rural and Rurban markets.

Powering ‘Make in India’ Brands for the Next Billion Consumers

XPAND is India’s fastest-scaling Rural distribution platform, enabling emerging brands and manufacturers to access millions of value- driven consumers across rural and Rurban markets.

Get to Know Xpand

India’s fastest-scaling rural distribution platform

XPAND is India’s fastest-scaling rural distribution platform, enabling emerging brands and manufacturers to access millions of value-driven consumers across rural and Rurban markets. Built on data, driven by technology, and rooted in Bharat, XPAND offers a full-stack solution for private labels, OEMs, and challenger brands seeking to penetrate the vast Indian market.

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Partner with Xpand

For Distribution Partners
  • Realisation

    Exclusive Territory Rights

     Opportunity to distribute XPAND’s private-label products in designated high-demand territories.

  • Identify White spaces

    Technology
    Support

     Access to XPAND’s app-based ordering, credit management, and retailer engagement tools.

  • Identify White spaces

    Training &
    Development

    Comprehensive onboarding and continuous support to ensure
    distributor success.

Make in India OEM
  • Realisation

    Market Entry Strategy

     Leverage XPAND’s established distribution network to enter the
    Indian market with
    minimal time-to-market.

  • Identify White spaces

    Private Label Collaboration

     Co-develop products tailored to the preferences of rural and RuUrban consumers.

  • Incremental Growth

    Performance-Linked Contracts

     Structured supply partnerships with clear performance metrics.

Technology Stack

XPAND’s Intelligent Market Access Engine includes
People Solutions Icon | Xpand
People Solutions Icon | Xpand

Market Prioritization
Engine (MPE)

Identifies clusters with the highest demand potential.

Flexibility - Free business icons
Flexibility - Free business icons

Sales
AI

Predicts stock turns and recommends optimal inventory mixes.

delivery icon
delivery icon

Retailer
App

Facilitates seamless order flows and provides actionable insights.


B2B E-COMMERCE | Xpand
B2B E-COMMERCE | Xpand

Swabhimaan
App

Swabhimaan is a D2C commerce platform transforming women in villages into successful micro-entrepreneurs.

Xpand 5i Xpand 5i

XPAND EDGE

Xpand market prioritisation India map

MARKET PRIORTISATION

We help brands prioritize affluent rural clusters using GIS mapping, historic data, and economic indicators.
INCREMENTAL GROWTH

INCREMENTAL GROWTH

First of kind, tech governance that ensures ZERO scope of channel cannibalisation & conflict.
Realtime visibility image

REALTIME VISIBILITY

of secondary sales data & sales operations.
LEADERSHIP  
                                             DASHBOARDS

LEADERSHIP DASHBOARDS

Curated data and insight for GTM strategies (Chargeable).
XPAND FOOTPRINTS
XPAND FOOTPRINTS
XPAND FOOTPRINTS
Get to Know Xpand

XPAND FOOTPRINTS

We specialize in identifying and targeting affluent rural clusters, strategically located within the population range of 3 to 25 K. Overcoming the challenge of reaching these deep rural areas, we have developed a cutting-edge technology and data-driven approach that enables us to effectively serve these stores. Our extensive database is a treasure trove of historical information on potential Kirana stores across 16 states, specifically within this population range. By harnessing the power of this valuable data, we empower brands to expand their presence in a profitable manner. Our advanced AI/ML technology allows for targeted acquisition, utilizing a range of go-to-market strategies tailored to each brand's unique needs. By 2025, we aim to serve 1.5 million stores directly ,representing approximately 80% of the total potential rural kirana universe.

What They’re taking about

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