About Us
XPAND is India’s fastest-scaling rural distribution platform, enabling emerging brands and manufacturers to access millions of value-driven consumers across rural and Rurban markets. Built on data, driven by technology, and rooted in Bharat, XPAND offers a full-stack solution for private labels, OEMs, and challenger brands seeking to penetrate the vast Indian market.
Our Mission
To bridge the gap between quality product manufacturers and the underserved rural and RuUrban consumers by providing a robust, data-driven distribution network that ensures market prioritization and sales optimization.
Unlock with
Xpand
India’s FMCG market is projected to reach USD 211 billion in 2025, with rural areas contributing significantly to this growth. Rural consumer demand has outpaced urban areas for five consecutive quarters, indicating a robust and growing market.
Social Impact:
Swabhiman Program
XPAND’s Swabhiman Program empowers women-led micro-distributors in villages, providing them with training, resources, and support to become successful entrepreneurs. This initiative not only enhances XPAND’s distribution network but also contributes to the socio-economic development of rural communities.
Why XPAND?
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Extensive Reach
Access to lakhs of retailers across India’s rural and RuUrban landscapes.
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Data-Driven Approach
Utilization of GIS mapping, AI-driven sales analytics, and demand
forecasting to identify high-potential markets. -
Asset-Light Model
Zero warehousing and inventory
risk, ensuring cost-effective
operations. -
Empowered Distribution
Collaboration with XPAND Micro Distributors (XMDs) and the
Swabhiman Program to empower
local entrepreneurs, especially
women, in the distribution network.
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